Have you ever wondered why people are donating to other nonprofits but your yours? Do you have a similar mission, yet a different nonprofit is able to make more impact.  Learn why and what motivates donors to give. 
 
Understanding the motivations behind what makes a donor give in general sense and specific to your mission is critical to the overall growth of your nonprofit organization.
 
This guide will help you learn what aspects of your mission you can harness to create an emotional response from your donors and prospects. Once you pinpoint those areas you can then begin to incorporate them while crafting your future communications, messaging for appeals, campaigns.