How Does My Nonprofit Harness The Power of Gratitude in Fundraising?

Always Be Thanking

Thank everyone for everything! Donors for gifts (including gifts in-kind), volunteers for their contributions of time and talent, fans for their loyalty, constituents for being change-makers, and board and committee members for their guidance, etc.

Be Specific

Ditch the boilerplate! Thank the donor for their specific contribution and explain its exact effect on your organization. Include details about how their gift will be used. For example, “Providing lunch for our staff really conveyed to all of us how much you care.” Or, “Tiering up your gift despite the financial difficulties you and your husband are experiencing is humbling. It shows your virtuous and caring heart, and it moves me to see you putting others first like this.” Another example could be, “Your gift to our technology fund will allow us to upgrade the security cameras and prevent another break-in, keeping our staff and volunteers safe.”

From the Hand and the Heart

Handwrite your thank you note, including the envelope. This personal touch makes a world of difference!

Get Personal

• Always, always, always address the donor by name in thank yous (no “Dear Friend of [Organization Name]” or “Dear Valued Supporter”).

• Mention their family by name.

• Reference a previous conversation.

• If you do not know them, look in your donor management software and use some data: “You give every year around this time,” “This is your fourth gift, and I want to especially thank you for your consistent annual support,” or “Wow! You’ve given more this year than ever before, and I want you to know we appreciate your faithful support and value you as a partner.”

  
  

Because of You

In all communications with donors, treat them as if everything your organization has accomplished was because of them (and other supporters). Use the word “you,” not “we.” For example, swap “we were able to accomplish X, Y, and Z goals” with “Because of you, 170 families are fed, 28 homeless families are off the streets and in warm housing, and 447 of our city’s homeless have had their dignity restored!”

Be a Point of Contact

Include your contact information, especially if the person is new. “This is my cell (___) ____ - ________. I’d love to stay in touch. Feel free to call or text me when you get this to chat.”

Be Timely

Send out a thank you note the day you receive the gift or within 48 hours. Do not let more than 48 hours go by, even if you need to send it on the weekend. Thanking is not a burden; it’s a blessing. DO IT!

Details, Details, Details…

Use a blue pen or some sort of colored ink to make sure it is obvious that it was hand-signed—especially if it is typewritten (such as a donation receipt).

Be Sincere

Always express gratitude, but you can also have others who are truly grateful too. Send a thank you from someone who benefited from your program, another staff member, or a board member.

Triad of Thanks

Express thanks at least three times in the letter. It should always be the first line; you should thank them again when you explain the impact of their gift, and close the letter with thanks again.

Make Your Thanks Automatic

Carefully craft and customize your automated thank you email for online gifts. Log into your donor management system or your online giving software and spend time customizing the letter(s) on a monthly or quarterly basis. If it's possible, be sure to have a unique thank you based on the specific fund someone gave to. You can mention a quick impact story or even announce an upcoming event. This should NOT replace the rest of the thank you notes, but it is immediate and could act as a great first impression until you thank them properly.

Level-Up Your Fundraising

Thanks for the Sake of Thanks

This is solely to express thanks—nothing more. Never even remotely indicate you expect or hope for a future gift. And definitely do not ASK. There should be NO calls to action—do not include a survey, a “please return this,” or a “let me know…”. JUST thanking.

Call Every Donor

If you want to take your thanking to the next level, call every new donor to thank them within 24 hours of their gift. Not sure what a donor thank-you call might entail? Here’s a quick guide:

• Thank them.

• Let them know you received their gift and how it will be used.

• Ask them how they heard about your organization.

• Gather any personal information you can about them to add to their donor record, making future interactions more meaningful.

  
  

If You Think You Have Thanked Donors Every Way Possible...

Think again! Our approach is donor appreciation that anyone can do, and everyone should. It doesn’t matter where you are in your nonprofit journey. You can be an emerging nonprofit organization that heavily relies on a few donors or a mature organization that hasn't done something like this before. This approach can also be used by board members, staff, and volunteers alike to celebrate your donors.

At the heart of every thank-you—whether it’s a handwritten note, a phone call, a social media shout-out, or an invitation to see your work in action—is a genuine desire to make donors feel seen and valued. When you tailor your gratitude to reflect their impact, you turn a simple acknowledgment into a meaningful connection. And those connections don’t just inspire repeat giving—they build loyal champions who are proud to stand beside your mission for years to come. Gratitude is the bridge to long-term impact.