

Giving Tuesday...Yay or Nay?
Giving Tuesday was born out of a desire to create an international day of giving at the beginning of the holiday season. This movement...

Laura Diaz
Nov 15, 20232 min read
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Give Your Fundraising a Boost
Businesses affiliated with your non-profit can be an excellent source of untapped fundraising dollars. A business like any donor will...

Laura Diaz
Sep 15, 20231 min read
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Do Planned Gifts Cannibalize Annual Givers?
The answer is NO! A donor already giving to an organization annually, or to the annual fund are more likely to become a major giver or...

Laura Diaz
Aug 15, 20231 min read
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Do you Understand the Be-ology of the Millennial Giver?
I read a Wall Street Journal article discussing the millennial group’s fast-growing wealth. They will shift focus on having enough money to having more than they will spend. Not surprising, the vast majority will leave their wealth to children, family, and friends. Some will choose to leave more than just a token to charities, especially religious and education. However, 10-25% of the new wealth generation will create 2 interesting issues. The first will be that gifts will do

Laura Diaz
Jun 15, 20231 min read
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Are Donors the Key Aspect of Your Nonprofit?
Well, donors are one of the most important parts of nonprofit fundraising. But the most important aspect of your nonprofit is the...

Laura Diaz
Apr 15, 20231 min read
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